Judd Hoekstra Judd Hoekstra is a leadership and human performance expert, sales executive, bestselling author and speaker. Crunch Time, Judd's most recent book coauthored with professional baseball pitching coach Rick Peterson, reveals the secrets of how to perform your best under pressure. Learn more about Judd.

Crunch Time: How to Be Your Best When It Matters Most

Now available!

Crunch Time

How to Be Your Best When It Matters Most

By Rick Peterson and Judd Hoekstra

In today’s hypercompetitive world, we all face significant pressure to perform. In these moments, you can experience the pain of choking or the pure joy of coming through in the clutch. Crunch Time reveals the secret to delivering when the stakes are high. It’s a skill that is not just for elite athletes, coaches and CEOs; it’s available to all of us and can be learned.

Foreword by Billy Beane, Executive Vice President of Baseball Operations, Oakland Athletics

“In your high-pressure moments, don’t just try to survive. Apply Rick and Judd’s coaching and you will thrive!”
Marshall Goldsmith, The Thinkers 50 #1 Leadership Thinker in the World

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