Judd Hoekstra

Author, Leadership Expert, Vice President at The Ken Blanchard Companies

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What will I learn by reading Crunch Time?

December 1, 2016 by Judd Hoekstra Leave a Comment

In today’s hypercompetitive world, we all face significant pressure to perform. In the business world, these pressures come in many forms, including, but not limited to, urgent project deadlines, stretch goals, sales presentations and negotiations with millions of dollars on the line, question and answer sessions with a challenging audience, tough feedback from your boss, job interviews, and the ever-increasing mantra to “do more with less.” At school, pressures can come in the form of heavy workloads, exams, and the social desire to fit in. Whether it’s a dance competition, a piano recital, or a baseball game, even our recreation is filled with pressure.
We want to be our best when it matters most. But something happens when the pressure rises. In too many cases, we get in our own way and sabotage our performance. Across every profession and walk of life, choking under pressure continues to plague performers.

It doesn’t need to be this way. Rick Peterson and I can help. Rick is the most renowned pitching coach on the planet. He coached the Oakland A’s pitching staff during the famed Moneyball era. He also coached a New York Mets pitching staff comprised of All-Stars, Cy Young Award winners, and Hall of Famers.

In addition to sharing Rick’s wisdom, Crunch Time shares the performance under pressure secrets gathered from my interviews with a number of other elite leaders, coaches and performers. If you’re a baseball fan, you’ll recognize Oakland A’s General Manager Billy Beane of Moneyball fame, Hall of Famer Tom Glavine, Cy Young Award winner Barry Zito, and the inspirational Olympic hero Jim Abbott. I also share the wisdom of elite performers outside of baseball, including CEOs, executive coaches, a Navy SEAL trainer, leadership guru Ken Blanchard and award-winning director Steven Soderbergh.

Rick’s and my experience and interviews with elite performers reveal that, even more than physical skills, it’s performers’ mindsets that separate the best from the rest under pressure. Clutch performers know how to think on command in ways that help, rather than harm, their performance. Thinking differently is the starting point. Change how you act, and change your results.

Thoughts & Emotions -> Actions -> Results

Throughout the book, I share with you how I’ve applied what Rick and others taught me to my professional and personal life. By doing so, you will see that the key skill Rick uses to enable his pitchers to come through in the clutch is not just for millionaire professional athletes, coaches, and CEOs. It’s for all of us.

What is this key skill? Reframing. At its core, reframing describes the skill of consciously and intentionally thinking about a situation from one or more different perspectives. This, in turn, allows us to shift the meaning we attach the situation, the actions we take, and the results we achieve. You can use reframing to quickly and effectively equip your mind and body to perform well under pressure, anytime, anywhere.

When were under pressure, we can think about the situation in one of two ways—either as a threat or as an opportunity. Seeing the pressure situation as a threat cripples our performance. Seeing the pressure situation as an opportunity helps our performance.

Why is reframing under pressure necessary? Unfortunately, our reflexive, instinctual reaction is to perceive pressure situations as threats. While this caveman-like reaction helped us survive in prehistoric times, it prevents us from thriving under modern-day pressures. By reframing, you can tame your instinctual caveman reaction and choose a better response that enables you to deal with the situation effectively instead of being overwhelmed by it.

Rick and I share with you a wealth of reframes that teach you how to shift your thoughts and feelings from threat to opportunity. These include reframing from trying harder to trying easier, from tension to laughter, from anxiety to taking control, from doubt to confidence, from failure to a learning moment, and from prepared to overprepared.

While Crunch Time shares a number of entertaining, behind-the-scenes stories from Rick’s career in baseball, you don’t need to be a baseball fan to find this book enjoyable and valuable. The lessons shared transcend baseball, applying to the everyday pressure situations you face. Furthermore, the lessons shared by the elite leaders, coaches and performers are not just for the elite; they are relevant and valuable for everyone.

At crunch time, you can experience the pain of choking or the pure joy of coming through in the clutch. This book gives you the knowledge, skill, and confidence you need to consistently be your best when it matters most.

Crunch Time: How to Be Your Best When It Matters Most is launching January 23, 2017. It’s now available for pre-order on your favorite online bookstores.

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“So why did you write this book?”

November 30, 2016 by Judd Hoekstra Leave a Comment

My family, friends, colleagues at The Ken Blanchard Companies, and many of the clients I serve know I’ve been working on my soon-to-be-released book (January 23), Crunch Time, since the spring of 2013. The research and writing was largely done on nights, weekends and, in a few instances, during family vacations (thereby knocking me out of the running for father of the year and husband of the year awards).

When speaking with people about the book, the question I hear most often is some variation of, “Why did you do it? With all of your other responsibilities, why did you decide to devote so much time to writing this book?” My short answer: I hate to lose. More specifically, I hate to lose when I have the knowledge and skills to win and I lost because I choked under pressure. Despite success in amateur athletics and now in business, I have vivid nightmares from choking at crunch time.

Based on what I’ve observed and confirmation from hundreds of people I’ve spoken with, I’m not alone. Performing at less than your best in high-pressure situations is a universal problem. I see it wherever I turn—at work and in everyday life.

Now that I’ve learned the secrets of being my best when it matters most, I want to share what I’ve learned with all those I care about so you can avoid the pain of choking and experience the pure joy of coming through in the clutch.

After the question of why did I decide to write this book, the next most frequently asked question I hear is, “How and why did you get hooked up with your coauthor Rick?” (i.e., you guys are an unlikely pair to write a book together).

My short answer: providence. The longer answer is that, back in the spring of 2013, I received a call from someone seeking to write a book with leadership guru Dr. Ken Blanchard. After working with Ken for almost 15 years, I’ve heard this request many times. However, this request was unlike any of the others. I stood up and took notice.

The caller was Rick Peterson, the most renowned pitching coach on the planet. He coached the Oakland Athletics pitching staff during the famed Moneyball era. He also coached a New York Mets pitching staff comprised of All-Stars, Cy Young Award winners, and Hall of Famers. Being a former college baseball player and life­long fan of the game, I was thrilled to be speaking with Rick. When it comes to pitching coaches, he is the pitching coach.

Mark Levy, Rick and I at spring training in 2014

Rick shared that he felt a kinship with Ken, the coauthor of the runaway bestseller The One Minute Manager. Rick highlighted how a pitching coach is the ultimate One Minute Manager. He is respon­sible for setting clear goals, praising progress toward the goals, and redirecting performance when it’s off track. But Rick also pointed out one big difference. A pitching coach doesn’t operate in your typical office environ­ment. He is the only coach in professional sports who provides in-game coaching on the field of play. He must calm his pitcher down in front of millions of fans, with the game on the line, in 30 seconds or less. Also, everyone watching will know within minutes whether or not the coaching worked.

Ken let Rick know he would love to work with him but was committed to other book projects for the next few years. Know­ing my expertise and passion for leadership, coaching, and sports, Ken recommended I work with Rick. When I suggested this idea to Rick, he welcomed me with open arms. So began our odyssey.

Throughout the book, Rick and I coach you to reframe—a cognitive skill you can use to quickly and effectively equip your mind and body to perform well under pressure, any­time, anywhere. I also share how I’ve applied what I’ve learned and the corresponding results in my professional and personal life. As I do so, you will see that reframing pressure from threat to opportunity is not just for professional athletes, coaches, and CEOs. It’s for all of us.

“I’ve said for a long time that positive thinkers get positive results. Learn from Rick and Judd how to reframe your mind so that you can’t imagine yourself failing, regardless of the pressure.”
—Ken Blanchard, New York Times bestselling author, The New One Minute Manager and Collaboration Begins with You

“In business as in baseball, your ability to perform under pressure can make or break your career. Crunch Time will teach you how to thrive in high stakes situations.”
—Dr. Travis Bradberry, bestselling coauthor of Emotional Intelligence 2.0

“In your high-pressure moments, don’t just try to survive. Apply Rick and Judd’s coaching and you will thrive!”
—Marshall Goldsmith, The Thinkers 50 #1 Leadership Thinker in the World

More advance praise

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